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Hedge funds can now advertise. What it really means.

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The SEC today voted to let hedge funds and others "generally solicit." What does that mean?

FORTUNE -- The Securities and Exchange Commission today voted 4-1 to end a decades-old ban on "general solicitation" by many private issuers, including hedge funds, private equity funds and start-up companies.

The recommendation to do so first appeared in the JOBS Act, a piece of bi-partisan capital markets legislation that became law in March 2012.

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