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Exclusive: SecondMarket gets a second life

General solicitation is coming, and that means big things for SecondMarket.

FORTUNE -- The Securities & Exchange Commission this morning will vote on a proposed rule that would permit general solicitation by private-market issuers, including private equity funds. And if they approve the rule, expect SecondMarket to flip the switch on a stealthy new general solicitation platform that would include investor accreditation verification solutions.

For the uninitiated, private equity funds currently are not MOREImage may be NSFW.
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