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Blackstone isn't planning to advertise

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Blackstone president plays down new general solicitation rules.

FORTUNE -- The Blackstone Group isn't planning to advertise its new funds anytime soon, according to firm president Tony James.

Speaking during a media call for the firm's second quarter earnings, James responded to a question from Fortune about the SEC's recent decision to end the decades-old ban on "general solicitation" for Rule 506 offerings -- an umbrella that usually covers hedge, private equity MORE


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