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Will J.C. Penney go private?

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J.C. Penney would be challenging for private equity firms.

FORTUNE -- J.C. Penney is an absolute mess.

Its transformative CEO Ron Johnson is history, after failing to convince American grandmothers that "everyday low prices" are superior to "30% off sales." It proved unable to attract younger demographics by altering its brand to an acronym, perhaps because none of its "stores within a store" sold buckets of fried chicken. Its new CEO Mike MORE


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